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Americas, Special Report, World News
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Sometimes, however, more meaningful pieces like the Kony2012 video depicting the hunt for African warlord Joseph Kony catch Internet fire. Why do some of them get millions of views while others get a few hundred (or less)? It was all the way back in 350 B.C.E. Aristotle came up with his theory for making speeches memorable. The Greek philosopher concluded that the talk must have an ethical, logical or emotional appeal. Videos with important messages can go viral too. Here, supporters watch a projection from Invisible Children's Kony 2012 video campaign. The nonprofit group wants Ugandan warlord Joseph Kony captured. The video got 100 million views in six days. In order for Web content to go viral, it has to make people feel something. Positive emotions - joy, inspiration, amusement, hope - are the most powerful drivers of clicks and shares, but content that spurs anger, disgust, sadness and frustration can also become viral.




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